Goal Setting! What is a BHAG (Big Hairy Audacious Goal)?

What’s a BHAG?! My inner MBA nerd is showing here, but it’s a business school term that has stuck with me that I now apply to bodybuilding.⁣⁣

𝘉𝘏𝘈𝘎 𝘪𝘴 𝘢 𝘤𝘰𝘯𝘤𝘦𝘱𝘵 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘣𝘰𝘰𝘬 𝘉𝘶𝘪𝘭𝘵 𝘵𝘰 𝘓𝘢𝘴𝘵. 𝘈 𝘉𝘏𝘈𝘎 (𝘱𝘳𝘰𝘯𝘰𝘶𝘯𝘤𝘦𝘥 “𝘉𝘦𝘦 𝘏𝘢𝘨,” 𝘴𝘩𝘰𝘳𝘵 𝘧𝘰𝘳 "𝘉𝘪𝘨 𝘏𝘢𝘪𝘳𝘺 𝘈𝘶𝘥𝘢𝘤𝘪𝘰𝘶𝘴 𝘎𝘰𝘢𝘭") 𝘪𝘴 𝘢 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘸𝘢𝘺 𝘵𝘰 𝘴𝘵𝘪𝘮𝘶𝘭𝘢𝘵𝘦 𝘱𝘳𝘰𝘨𝘳𝘦𝘴𝘴. 𝘈 𝘉𝘏𝘈𝘎 𝘪𝘴 𝘤𝘭𝘦𝘢𝘳 𝘢𝘯𝘥 𝘤𝘰𝘮𝘱𝘦𝘭𝘭𝘪𝘯𝘨, 𝘯𝘦𝘦𝘥𝘪𝘯𝘨 𝘭𝘪𝘵𝘵𝘭𝘦 𝘦𝘹𝘱𝘭𝘢𝘯𝘢𝘵𝘪𝘰𝘯; 𝘱𝘦𝘰𝘱𝘭𝘦 𝘨𝘦𝘵 𝘪𝘵 𝘳𝘪𝘨𝘩𝘵 𝘢𝘸𝘢𝘺. ⁣⁣

My BHAG for a while was becoming an IFBB pro. It was a goal of mine before I had anywhere close to the physique to be one. But I put it out there. I had a North Star and I worked my butt off to get there. ⁣⁣

These goals sometimes seem outrageous when you first set them, and that's part of the point. The goal should be something so audacious that you know you're going to have to work incredibly hard to get there. That's what will motivate you to put in the work when life inevitably tries to get in the way.

I encourage all of you to set your own Big Hairy Audacious Goals. Speak it into existence!

Want to receive weekly digests with motivational, health, and fitness tips like this? Sign up for the Coach Kiki newsletter by clicking here!

My final show in 2021 during my rookie season on the IFBB Pro Bikini circuit!